Be with you
Redefining everyday care through clean, conscious, and empowering wellness essentials.
Wellness that stays with you.
At fRiD, we create clean beauty and non-toxic personal care essentials to support your daily rhythm. Rooted in sustainability and mindful design, our products empower you with care, confidence, and peace of mind—every day.

Care is powerful.
When people feel good, they live better—and when we live better, we’re inspired to uplift those around us.
At fRiD, we’re not just formulating products—we’re nurturing a conscious community. One that’s rooted in compassion, integrity, and a shared desire to make everyday living more intentional.
Our mission is to redefine everyday essentials—to make them safer, smarter, and soulfully aligned with your lifestyle. Every product is made with clean science, ethical materials, and a deep respect for people and planet.
Because care isn’t occasional—it’s essential.
And it should always be with you.
fRiD. Be with you.
Our tagline is more than words—it’s our promise.
We’re in this together.
This journey toward a more caring world begins in our smallest circles—our homes, our families, our everyday moments.
Our products are with you.
Designed for daily rituals, our sustainable, sensory-rich wellness essentials help you feel good—naturally, confidently, and consciously.
